Building Better Brands!
Many businesses struggle to align their brand to the wants and needs of their customers or clients. Consumer tastes and values are forever changing. How do people truly perceive your business? Get the strategy, development and training you need to help build your brand.
What we offer
Total Brand Consulting & Training provides strategy and systems to help you build and manage your brand. It’s focused on how your connect with your customers or clients. How they perceive you and your brand depends upon how you speak to them, how you treat them, and how you care for them. It’s really that simple. We help you develop a process for keeping your brand current and respected in the minds of the people you serve.
Brand Strategy
Do you struggle to keep up with the constant change of your marketplace, consumer behaviour, competitive initiatives, and rapidly changing techologies.? You are not alone! Staying on top of change is a common challenge for businesses. Falling behind can cause your brand to stagnant. Our system helps you stay on top of your brand strategy.
Brand Management
Armed with the latest market intelligence, you can move forward on a strategic plan with confidence. Truly knowing your audience and how to connect with them in meaningful way will drive your brand to attract attention, and develop lasting relationships. We provide tools and training so you can manage your brand more efficiently, saving you time and money.
Brand Experience
Say what you'll do and stick to your word. Then, deliver an even better brand experience.
People will judge you not by what you say but by what you do. It's critical to brand success that you have process for measuring your results from start to finish. We provide a system and training to ensure a better brand experience for you and your customers.
What People Say
Experiences
sattvaboutique.com
Ivansav.com
dynamiclearning.ca
affirmativeventures.ca
sheepsclothing.ca
shiftedacademy.ca
sincerelyskinhfx.ca
prodigy-sports.com
glorope.com
Best Practices
Know what you offer, communicate it effectively, and keep your promise.
Learn
Learning is the first step to building a better brand. Market research is the foundation on which you build. Many small businesses struggle to acquire solid information due to lack of time. Total Brand provides a streamlined process that makes information gathering more effective and more consistent., giving you greater confidence in your decision-making.
Brand
Fact-finding about your market, customer and competitors will help you diferentiate your brand. We live in an information age where people are bombarded with messages everyday. It's challenging to cut through all the noise. Knowing how to articulate amd define your brand requires communications that are honest, meaningful, impactful and effective.
Experience
So you've determine your goals and your mission, and your taken it to the streets. Now your must perfom on your promises. Do you sometimes feel so overwhelmed by circumstances that there is a difference between what you intend to do and what you actually do? Having a process for to determine customer satisfaction and perception on your delivery is critical.
Consulting and training with
practical applications
Business solutions that can help you get there.
Brand Development
Sattva Boutique
We helped Sattva in adjusting to the pandemic with brand strengthening, email marketing, website advice, building and customer loyalty. We also managed ad campaigns that drove sales, and more than doubled out-of-province exports during the key holiday selling season.
Ivan's Audio / Visual
We worked with Ivan’s A/V on project management and content development for their new bilingual website to speak more effectively to target audiences. Niche provided French translation services for the busy A/V company, with offices in Moncton and Halifax.
Dynamic Learning
We assisted Dynamic Learning with revamping its website with a more client centric approach and helped the company increase its target market network in LinkedIn from less than two per cent to more than 30 per cent in a short time frame of two months.
Research driven advice
While our primary focus is on the ever growing digital landscape, we understand the success of a business is derived from the total sum of its parts. Our wholistic approach appreciates that people live behind the digital scenes.
Real success comes not just from knowing what people do, but why they do it?