About Us

Our mission is to help businesses in Atlantic Canada create great brands with simple, effective and bullet-proof brand processes to succeed in an increasingly competitive digital marketplace.

Strategic Partners

Crafting Digital
Experiences

Need an expert team? We will assess your needs and provide the skills required to craft your digital presence to deliver an experience that will resonate with your audience. Total Brand Consulting & Training has an established network of trusted associates, built over years, to deliver a wide range of expertise to complete your projects and achieve your goals. Have your own team? No problem! We are happy to collaborate for the best brand building outcome.

Rob Gorham

Principal Consultant

Rob has spent four decades in the business of communicating with people, spanning both traditional and digital media. Rob is owner of Total Brand Consulting & Training, a private company focused on brand strategy, brand experience and brand management. He especially enjoys helping small business partnerships, family businesses and soloprenuers, which he has all been a part of himself.

Rob currrently serves as a certificated Level 3 instructor for Nova Scotia Workplace Education. He is an ecommerce and digital strategy consultant for the Centre for Women in Business and has served as an ecommerce marketing advisor for the Halifax Chamber of Commerce’s TAP international export program.

A former journalist with The Halifax Herald and CBC Radio, today Rob is an active market researcher and avid follower of digital media and market trends.

Experience

20 Years Digital Media

25 Years Traditional Media

15 Years Business Owner

Work places

Certified Level III instructor for Workplace Education, Nova Scotia Labour, Skills & Immigration; Eclipse Media Inc.; The Halifax Herald; CBC Radio.

skill sets

Digital Marketing Strategist, Ecommerce, Branding, Writing, Photography, Video/Audio, Content Development. Market Research, Business Analysis, Professional Sales and Business Development.

latest projects

Ivan’s Audio/Visual

Collins Homes

Greywave Senior Consulting

Armdale Lawn Care

The Clansman Motel

education

Bachelor of Arts

Mount Saint Vincent University / University of Waterloo

Professional Development Certificates in Workplace Education Foundations, Communications and Coaching, Project Management, Social Media, and Literacy Issues.